While creating great social media videos for your company can be an incredibly effective marketing tactic, each social media content strategy shouldn't be a one-size-fits-all approach. ![]() To ensure that your videos are seen and spread quality brand awareness, you'll need to ensure you're making the right videos for the right audiences on the right platforms. Where are Consumers Watching Social Media Videos? To help you figure out where to publish your video content - and which types of videos to post - we surveyed 300+ consumers to find out where they most commonly watch videos on social media.īelow, we'll reveal the results and a few expert tips for building the best social media video-sharing strategy for 2021 - including one from an expert at Wistia. In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. But if you think that everyone's primarily watching video on these platforms, you might be surprised by what our poll found. ![]() When I asked consumers "On which social media platform do you most commonly watch videos?", 35% of respondents said YouTube. While it's not surprising that YouTube or Facebook, some of the world's biggest online platforms, are the preferred video viewing sites, only 8% of respondents said they primarily watch videos on Instagram - one of the pioneers of Stories and live video.Īnother surprising find was that 20% of respondents - or 1 in 5 people - primarily use TikTok ( the youngest social network on the list) for video viewing. While this doesn't necessarily mean you need to shift your whole strategy to TikTok, it does show that the platform could continue to have a promising future for content marketers. If this data has you worried that you're publishing videos on the wrong platforms, take a breath.
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